Chiquita Banana Campaign

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Think of bananas and you probably think of Chiquita and the familiar blue sticker. When asked to name one brand of bananas, more consumers say Chiquita than any other brand. Chiquita is tops with consumers for taste, appearance, freshness, nutrition, value and size too.

Chiquita is one of the world’s most popular brands due in part to our beloved commercials and print ads over the years.

Starting from 2019 SUMA FRUITS INTERNATIONAL was announced as an EXCLUSIVE Distributor of Chiquita Banana in Kuwait. For this reason, Oooh Ya Lazrag campaign was launched. The aim of the campaign was to link Kuwait National Football Team Song (أووو يالأزرق) with the blue color of Chiquita Banana Brand sticker. Highlighting the quality of Chiquita Banana and its benefits for health and strength. And emphasizing its international presence 100 years ago, and 50 years ago in Kuwait.

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